PKF backs new Knights Coach Justin Holbrook as Partner for 2026

PKF is proud to announce its continued partnership with the Newcastle Knights, this year placing a strong focus on supporting newly appointed NRL Head Coach Justin Holbrook as he begins a new chapter with the club.

Holbrook brings more than two decades of coaching experience to the role and returns to Newcastle as a former Knights player who understands the heart of the Hunter region. PKF is honoured to support Justin in his first season leading the team, and to stand behind the club at a time of renewed energy and optimism.

A partnership built on shared values

PKF has a long-standing connection to the Newcastle Knights and the wider Hunter community. Backing Justin Holbrook reflects PKF’s belief in strong leadership, community spirit, and the power of new beginnings. Their ongoing support ensures the continuation of joint efforts that uplift local organisations, inspire young athletes, and create meaningful touchpoints across the Hunter.

“Our relationship with the Newcastle Knights has always been grounded in a shared passion for the Newcastle and Hunter community,” said Bob Bell, Managing Director, PKF Sydney & Newcastle. “We are proud to stand alongside a coach and club that embodies the values we hold deeply - teamwork, resilience, and genuine community impact.”. 

The road to Vegas

Beginning the season on one of the biggest stages in world sport, the Newcastle Knights take Rugby League back to Las Vegas at the end of the month. For the Knights, Vegas is the launchpad for the 2026 NRL season. For PKF, it is an opportunity to stand proudly alongside the team as a committed partner, reinforcing their support for the Knights wherever the road leads.

Supporting the region on and off the field

As part of this sponsorship, PKF will continue to collaborate with the club on:
•    Community engagement and outreach programs
•    Social and digital content celebrating local stories
•    Player and coaching content initiatives
•    Game day experiences and supporter engagement

These activities follow the blueprint outlined in PKF’s previous Knights activation campaigns, ensuring consistency and maximising impact across PKF’s community, digital, and brand channels.

Looking to 2026 with confidence

The upcoming season presents a fresh opportunity for the Knights under Justin’s leadership. As the Knight’s Official Financial Services Partner, PKF is excited to support the team’s direction and to play a role in the momentum building across Newcastle.