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Our advisers

Sam Fraser
Partner

We act proactively for our clients, constantly challenging the status quo and finding innovative solutions to help clients navigate the everchanging business landscape. We are a part of our clients’ team, a result of trusted long-term relationships. Sam Fraser
Partner

Professional experience

Sam brings 14+ years of experience, including as a CFO of an ASX-listed company, and now leads the CFO Advisory division at PKF. Known for his pragmatic approach and strategic insights through transforming financial complexity into clarity, he leads technology advisory, board reporting, and provides general oversight of the finance function to many businesses - making him a trusted voice on how finance and tech intersect to drive growth.

Having previously served as a CFO in an ASX-listed company, Sam leverages his real-world experience to act as a sounding board for management. He is known for his pragmatic approach and openness to challenging the way things are done, with a steadfast commitment to ensuring that systems and processes are adequate to meet the demands of stakeholders in a timely and efficient manner.

While possessing a detailed understanding of compliance fundamentals, Sam's approach focuses on collaborating with clients to help them look forward and achieve their strategic goals.

Recent examples of his work include:

  • Providing ongoing fractional/outsourced CFO services
  • Developing and presenting financial models and forecasts to successfully secure capital for a manufacturing business
  • Leading a business acquisition, including negotiations and financial due diligence
  • Preparing annual financial reports for numerous entities, ranging from ASX-listed to not-for-profit organisations

Qualifications and memberships

  • Bachelor of Business (Accounting) - Swinburne University of Technology
  • Member of Chartered Accountants Australia and New Zealand (CAAANZ)
  • Company Directors Course Award - Australian Institute of Company Directors

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