Baidy is a Principal at PKF and is based in our Sydney office.
Baidy leads our National Franchise Assurance Team, providing investigation and assurance services to some of the largest Franchise groups in Australia including Caltex, the significant fundraising arm of Red Cross Australia, Pandora, Nando’s and San Churro, amongst others.
Baidy is skilled at designing, constructing and implementing strategies that protect Franchisors from risk and ensures that they have strict controls in place to uncover any activity that would fall foul of the Franchise Agreement and Code.
She stays on top of changes which affect Franchisors and creates strategies to ensure her clients are putting employees, brand and reputation first, and that they comply with all legislation and regulation which affects them, including payroll compliance and underpayment of employees.
Baidy and her team have conducted hundreds of site audits and thousands of employee and franchisee interviews to ensure compliance across networks and identify any franchisee which could be putting the wider business at risk. She also administers a national $20 million assistance fund on behalf of her client.
Baidy is recognised as a leader in the industry and at PKF having been named as a finalist in the Rising Star category at the Australian Accounting Awards, winning the PKF Employee of the Year award, and being one of the youngest people at PKF to be appointed to the position of Director.