Client profile: Baraja

By the leaders at PKF Sydney & Newcastle

13 October 2021

In 2016, Federico Collarte and Cibby Pulikkaseril, founders of Baraja came to PKF with a dream to be the leader in autonomous vehicle technology. Today, they’ve secured $40 million to build the next-generation of LIDAR technology to make that dream a reality.

PKF Business Advisory Director and start-up expert, Nicholas Falzon was first introduced to the team at Baraja when the business was awarded a $1million Commercialisation Australia Grant and realisation struck that they needed strong advisers surrounding them.

Moving from a smaller accounting firm, Federico and Cibby realised their business needed more than a ‘traditional’ accountant that worked on their quarterly BAS and tax returns. Considerations of Big4 accounting didn’t feel like the right fit for an innovative start -up. Nicholas’s expertise and his experience working with innovative tech start-ups assured Baraja that the service they received would be fast, flexible and fluid with the ability to pivot when needed.

“It’s all about being able to grow with our clients. If we can’t solve a problem, we find someone that can. There is no one size fits all approach and we don’t try to use the same strategy and methods with everyone. We have strong networks and utilise the capabilities within PKF whenever we need to” said Nicholas.

“We’re both working at the cutting edge of our individual industries, constantly learning from each other, researching and developing new techniques and strategies that we can apply to help achieve our goals” said Nicholas.

Baraja’s world leading LiDAR technology will be utilised in the driverless cars of the future. Their partners include manufacturers and tier 1’s such as Veoneer and Hitachi which has led to major growth for the company. With Baraja we’re that bit closer to efficient and safe technology for the future of autonomous vehicles.