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PKF Australia

Accountants and Business Advisers

Client Profile - SSMG: Leaders In Sports Facilities Management

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Bob Bell

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Client Profile - SSMG: Leaders In Sports Facilities Management

Sydney Sports Management Group (SSMG) is an established, privately-owned Australian Specialist Facilities Management Company with over 20 years of experience owning and successfully managing a variety of leisure and sporting centres. In the last year, SSMG has undergone substantial change and growth – from its first venture at North Ryde’s Tennis World it has evolved and expanded into Golf, Health and Fitness and Café operations.

Over the years SSMG has strategically moved to expand its field of operations through offering its skills and expertise in the form of management systems and best practice program delivery across schools and local government. This move has been extremely successful with SSMG now firmly established as the largest operator of tennis facilities in NSW.

SSMG’s corporate culture is strongly influenced by a belief in the personal and community benefits of healthy active leisure pursuits. While as a family business there is a strong commercial focus, it also recognises the need to balance this with both social and environmental considerations. There are now eight separate facilities around Sydney after recently securing a much sought after tender.

SSMG was successful in winning the tender for the new $6 million Heffron Park Tennis Centre in Sydney’s south-east, a joint government/council initiative that has provided the area with an outstanding facility. The centre, which forms part of a larger sporting hub, includes an acrylic surface Show Court, along with nine synthetic and turf courts along with a clubhouse incorporating kiosk and changing facilities. SSMG has been appointed to run the centre as part of a 5 + 5-year lease arrangement.

Richard Price, CEO of SSMG and a local resident, says that “SSMG’s vision is to create a community hub which maximises usage of this important community asset. With more people hitting more balls, we hope to see the next Ash Barty come from this impressive facility”.

SSMG is a proven business partner, committed to building long-term relationships with Government and business at all levels. It currently partners with City of Sydney, Randwick Council, Lane Cove Council, Willoughby Council, Ryde Council and North Sydney Council, along with over 100 schools – and of course PKF!

PKF Sydney’s head of Business Advisory Services, Bob Bell, is heavily involved not only with the accounting side of SSMG but also in decision making and strategy. Bob says “the owner and Managing Director of SSMG, Scott Riley, is very hands-on in all of his businesses. He actively and regularly engages with his professional advisers on a range of issues such as acquisitions, divestments, business structure, succession planning and so on. Scott and I speak almost on a daily basis as there is always something to discuss.”

SSMG continues to innovate and will launch Australia’s largest Padel facility in September at North Ryde. Padel is currently the fastest growing sport in Spain and has been likened to ‘tennis with walls’ and ‘squash in the sun’.

Stay tuned, no doubt there’ll be another innovation coming soon!

For more information head to http://www.ssmgroup.com.au/


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